We understand that SEO can be a bit of a mysterious beast. So we reached out to our friends from Alpha Digital, to share some of their best practice tips to help you make your product descriptions SEO friendly.
Women all over the world are becoming entrepreneurs and building successful businesses. What lessons can they teach the rest of us? Here, seven famous female entrepreneurs share their tips for success.
Human beings are overwhelmingly visual. How could I say that? 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Why are high-quality photos important for online retail?
There a simple creative thinking system that you might like to use to increase your sales fast. It’s called the 20 idea method.
It’s very rare for consumers to make purchase decisions without doing any research. Save for impulse buys, people generally take their time and consult several sources when they’re trying to decide what to buy and who to buy from.
What is your ‘Unfair Marketing Advantage Strategy’ going to be for the next 12 months?
In other words, what will you change (or do differently) so you get much better business results in the next 12 months with a lot less effort?
Successful agencies are constantly on the hunt to attract and retain top talent through recruiting and networking. But making a hiring decision isn’t easy, and it’s important to hire the right person—the first time around.
Agency-life can be a whirlwind. With client requests, impromptu projects, and ever-looming deadlines, simply retaining your sanity can be tough. But all hope is not lost.
Getting organized is the second most popular New Year’s resolution, according to a study conducted by the University of Scranton. Are you still sticking to yours?
Often it’s easy to get stuck in a rut. You begin to doubt yourself and your ability to perform your job at a level that you see fit. But you know what? It’s okay.
We all know the colleagues we love working with every day. They usually have a few common characteristics, including…
When Heraclitus said “the only thing constant is change” in the 5th century BC, he probably didn’t have the internet in mind, but his words couldn’t apply more closely to any other field than to this one.
No industry is exempt from change. Change is inevitable. It affects everyone within a business, from the CEO and director through to front line employees. It’s important to keep in mind the implications of change that can occur if it isn’t managed appropriately.
If you're running a small business - and there are nearly 30 million of you in the U.S. alone - then you know the old adage rings true: Time really is money.
Change. Whether you’re someone who welcomes it with open arms, or you’re the type who tries to maintain the status quo as long as possible, change is inescapable. As the cliché goes, change the only constant thing in the world. And in retail, this statement couldn’t be more true, especially in the last few years!
Cashflow management is vital for a growing business. We spoke to Ed Castaño of BlueVine, a provider of working capital to small businesses, to find out how to manage cashflow. Here are his thoughts.
Small businesses win work by using sales quotes (also known as price quotes). Yet they often don’t realise that how they prepare and create quotes can cost them business. Many lose revenue by not following up on quotes or turning quotes around fast enough.
Over the last five years, blogging for business has become an industry unto itself. With numerous companies all over the world vying for the top talent and the most pageviews, it’s no surprise that the top business blogs are those which can adapt and respond to the changing landscape of the digital world.
From cupcake-crazy home bakers to fitness addicts and artistic dreamers, more and more entrepreneurial Britons are turning passions and pastimes into money-making enterprises. In fact, latest studies show there are 600,000 more micro businesses in the UK today than there were during the onset of the financial crisis in 2008*.
Rust never sleeps’ was supposedly the tagline for a 1970s advertising campaign for a rust-inhibitor product called Rustoleum. Although the phrase found far more traction as an album title for legendary Canadian rocker Neil Young, it resonates with us here at Debtor Daddy because it echoes one of our favourite sayings that “Debt never sleeps”.
What do modern customers expect from retailers? How can you increase revenues per transaction? How can you ramp up word-of-mouth for your business? Our latest retail roundup answers these questions and then some.
We live in a globally connected, digital economy. In this world the all-pervasive force is data. So much so that is has become to the digital economy, what oil was to the industrial. There has never been a better time to use data to drive your business performance.
This is a good time of year to review various parts of your business. Payroll is sometimes neglected in reviews, yet it's an important topic. So here's how to make payroll work perfectly for you this year.
Retail stores have long been collecting basic details (i.e. name and email) on their customers. Now, with the help of some nifty retail cloud solutions, it’s possible to collect so much more.
There’s some truth to the saying “You have to spend money to make money.” When you’re running a business, shelling out without seeing an immediate return is part of the territory.
Your website or LinkedIn profile will often be the first thing about your company that a prospective client sees, and as we all know, you only get one chance to make a good first impression.
No matter what products or services they produce, businesses need two essential things to succeed: employees and customers.
I’m sure we all remember using acrostic poems growing up. This week we’ve chosen to discuss the topic of customers in acrostic form!
As an agency working with brands to create engaging marketing and digital content campaigns, it’s important to keep up-to-date with the trends in the market.
Is THIS the year that you are going to concentrate on your inbound marketing and commit to creating a blog that generates results for your business? Great news!
In the race to attract the best staff, and always have a talent pool ready to fill any immediate gaps at short notice, more employers are turning to non-traditional recruitment channels, using social media.
Take a moment to imagine you’ve been given the task of being a mystery shopper for one night. Your job is to go in and assess multiple aspects of a venue: its employees, its food and beverage, the decor, the atmosphere – the works.
Retailers and consumers alike are huge fans of loyalty programs, and for good reason. For merchants, loyalty programs drive repeat spending and encourage customers who buy once to return again and again.
Xero accounting software is designed to revolutionise the way small businesses manage their finances.
WorkflowMax is a web based workflow management solution used by creative agencies, accounting and consulting practices and even tradesmen to manage their businesses from quoting and job costing, through to invoicing and reporting.
Stockouts almost always make it to the “worst nightmare” lists of retailers, and for good reason. Not only do they lead to lost sales, out-of-stocks also result in poor customer satisfaction and lower loyalty levels.
Many of us procrastinate, but how many of us are chronic procrastinators? Negatively affecting not only our own performance but the people we work with.
We don’t need a crystal ball to see that the future of retail involves frictionless shopping experiences. Today’s consumers (and those in the near future) want not only to shop across multiple channels (i.e. online, mobile, brick-and-mortar), but to do so quickly and seamlessly.
Here in the goRoster office we’re all about helping others. So, in keeping with that theme we’ve put together some useful tools that all of you can use no matter what type of hospitality business you work for!
“Data, data, data. I cannot make bricks without clay.” So said the irrepressible Sherlock Holmes in one of Arthur Conan Doyle’s classic stories, and so echoes thousands of business analysts and statisticians the world over.
When you first start a business, you’re often not thinking more than a couple of years ahead. Your motivation might simply be, “I need some work to put food on the table,” or “I don’t want to work for someone else, so this is what I need to do.”
I had a conversation with a good friend last week that got me thinking. She has recently started some contract work after having a baby. She’s working from home; juggling motherhood and meetings, feeding and phone calls, and managing suppliers in between managing nap times.
For more than 85 percent of males and 66 percent of females in the United States, the workweek extends longer than 40 hours.
So much reading on the internet today revolves around what makes a good leader, what characteristics a good leader has, and ultimately, how to be a good leader.
Why is it that in our always on, always connected world where we take fully automated self service consumer experiences for granted – everything from online shopping, to banking, to theatre and movie ticket reservations – that we’re happy to function in manual mode in the workplace?
More than just a search engine, Google offers a whole host of free tools for using the web. By far one of its most popular is gmail - Google’s free web client that allows users to choose their own email address and send and receive unlimited messages.
Replacing paper based forms with Paperless Onboarding Systems and Paperless Induction Systems is the fastest and easiest way to make employment administration more efficient and cost effective.
As a manager, how you deal with employee conflict is crucial and it’s important that you have processes in place that set a standard.
At the risk of sounding like a broken record…Bad rostering will hurt your business. A lot.
The level of employee retention within a business is always a good testament to the management team.
You’ve got a little creative agency, and it’s doing quite well. You’ve landed a few high profile clients, and your reputation in the community is growing. You’re even in line for a couple of awards this year.
Spring has arrived down here in the southern hemisphere, but wherever you are in the world, now is as good a time as ever to give the office a seasonal spruce-up.
As the economy recovers, employers are beginning to see more employees leaving again. According to the Job Openings and Labor Turnover Survey..
One of the most difficult decisions for any business owner – professional service or otherwise – is how best to effectively price his or her product or service. And with good reason, too.
Employment management has evolved rapidly in the past few years. Its changed so much in fact that what you think you know about how to manage employment is probably already wrong.
Many small and medium business in the trades and services sector such as plumbers, electricians, cleaning organisations and maintenance and repair services to mention a few, express the annoyance that they spend far too long performing menial tasks that bear little or no relation to the core process of the service that their business actually offers. For new owners, it’s particularly challenging as they’re suddenly expected to become accountants, HR managers and advertising specialists all at the same time.
A recent article came to our attention which got us thinking. This article was written by Ryan Lazanis of Xen Accounting, a virtual accounting firm based in Quebec, Canada.
As a business owner, Lazanis understands the importance of providing exceptional service. He has also seen the frustration of his clients when faced with paying for his services at an hourly rate. If providing the best customer experience is important, then why not apply customer-first thinking to pricing?
Unfortunately, when a business owner is always in “firefighter” mode, it’s impossible to work hard on winning new clients or tackling more providing that extra special service. By working with your team to put an infrastructure in place to deal with future issues, you’ll have help in dealing with the issues that emerge each day. Once your team is able to respond to problems without escalating it to you, you’ll be able to gradually shift your focus to building your company. Here are three tips on how you can make that happen.
Embracing new technology can be difficult for many companies.
They want to make sure that it will be easy to integrate into the workplace and that it is a value added alternative to existing ways of performing tasks or producing items.
Welcome to the world of the super rich…
From superyachts to champagne – get inspiration from the oligarchs on how to submit your receipts this summer!
Blessed Lotus is a women’s apparel company focusing on fashion forward casual and resort wear. DeAnne founded Blessed Lotus on the principles of social entrepreneurship. Blessed Lotus’ purpose, beyond providing chic clothing to modern women, is to financially support the mission of bringing education to impoverished and oppressed children around the world. The sales of Blessed Lotus apparel fund Rippled Purpose, a 501(c)(3) designated charitable organisation.
Expenses are a hassle and they cost time and money to process. To help you with the paper war we’re expanding the choice of providers that integrate with Xero and sort this problem for you.
Our latest add-on Receipt Bank is a receipt and invoice processing service that gathers together your receipts and invoices, scans them, converts the receipts into useful data and then sends them directly into Xero.
Imagine you ran a coffee shop with great coffee, a cool vibe, comfortable seating… and no customers. Not an uncommon problem, and the classic solution promoted by social media experts would be something like:
“Create a Twitter handle and offer discounts to customers who follow. Broadcast weekly events and promotions via Twitter and engage with your audience to encourage them to come and bring their friends. More discounts to people who get their friends to follow. Create a mailing list; Tumblr; Facebook page; etc, etc.”
Whether you work at a startup, a large corporation, or something in between, the end of the month always means one thing: it’s time to get those expense reports in! People often consider expense reporting to be a pain in the elbow, and that’s why we’ve made it our mission to make expense reports suck less.
Flat management structures are all the rage, and with good reason: innovation is the lifeblood of a startup, and nothing kills innovation like micromanagement. But scaling a flat management structure is harder than it seems.
It’s widely repeated that “great people are 100x more productive than average people.” But while everybody says it, most companies just hire 100x more average people. At Expensify, we try very, very hard to hold the line and only hire people we think are truly great.
This means that despite ample resources and more than enough work to go around, we hire extremely slowly — and spend an enormous amount of energy doing it.
Everybody loves to rave about the bossless workplace, but it’s far more easily said than done. I’ve already written about the perils of the “flat management mutiny” — which comes as you emerge a leadership structure out of flat chaos — but it’s even harder going the other direction: dismantling an over-managed “top-heavy” structure and getting back to its roots.
With so many tools and apps that claim to increase organization or productivity, how do we find out which tools will actually help and not hinder our workflow? At Expensify, our approach is to keep it simple; forget the apps and stick to what’s tried and true. Here are a few core principles that help us stay productive; try them out and let us know what you think!
With the spotlight on agribusiness and food technology sectors, we're leading the conversation about the life cycle of innovative ideas.
Presented by Senior Associate Jonathan Lucas and Catalyst Ltd Director, Janes Lancaster, this video highlights how to develop products and services with a long term vision, ensuring sustainable success.
Debtor Daddy is a brilliant credit control app that works alongside Xero to help you get your invoices paid faster. It's an automated reminder system that sends up to 5 email reminders to your customers if they don't pay their invoices by the due date.
Receipt Bank allows you to add in details of your bank accounts and payment methods in order to help us categorise your receipts and invoices even more efficiently!
This tutorial gives a quick overview of how to set up your business or a new organisation in Xero accounting software. Once you've made the switch to Xero, you can be up and running within minutes – and it's a pleasure doing business.
This video tutorial walks through the setup guide for Xero accounting software. The step-by-step process shows you how to make a full conversion to Xero – from your old accounting software, paper-based accounts, or if you're a new businesses starting from scratch.
One of the frequent requests we get at Float is for daily cash flow forecasting. A lot of businesses are interested in more granular forecasts to get better insights into how their available cash changes day by day. And with good reason: Even if you have a big invoice being paid to you in a couple of days, if you reach your overdraft limit today, you may still be in trouble. It’s worth keeping on top of your cash flow!
You started your own business to do something you love and make a living. But how much should you pay yourself? Too little and you may struggle to survive. Too much and your business might be at risk. So how do you strike the right balance?
A successful, solid sales process is crucial for small businesses. But seeing your cashflow through to completion is just as important. To achieve this, it’s vital that you have a strong invoicing process and an accounting system that’s intuitive, easy to use and complements your sales process.
As far as online marketing strategies go, email is what some people would consider a dinosaur–it’s been here since the beginning. But unlike our extinct friends, we know that email won’t be going anywhere anytime soon.
While emails containing coupons and offers are common - even recommended - for retailers, sending promotional messages is just scratching the surface. You also need to explore other “breeds” of emails to see what works best for your audience.
You’re the new agency in a town with a few of the big firms. Your team is young, hip, and talented … but how can you convince clients to give you a chance when there are already established agencies who have that guaranteed “safe bet”?
Ah, freelancers. As an account manager, they are either the light of your life, or the bane of your existence. Freelancers can save your ass when a project scales beyond your team's capacity, or they can cost you dearly when they suddenly decide to go on holiday with your urgent work still sitting unfinished on their desk.
When you've had a computer crash, or you've got a software issue that's preventing you from doing a certain job, or you're terrified that you've wasted money on something that doesn't work, you're even more susceptible to taking offence to written messages. This is why customers dealing with email support are often more sensitive than other type of customers.
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