While emails containing coupons and offers are common - even recommended - for retailers, sending promotional messages is just scratching the surface. You also need to explore other “breeds” of emails to see what works best for your audience.
You’re the new agency in a town with a few of the big firms. Your team is young, hip, and talented … but how can you convince clients to give you a chance when there are already established agencies who have that guaranteed “safe bet”?
Ah, freelancers. As an account manager, they are either the light of your life, or the bane of your existence. Freelancers can save your ass when a project scales beyond your team's capacity, or they can cost you dearly when they suddenly decide to go on holiday with your urgent work still sitting unfinished on their desk.
When you've had a computer crash, or you've got a software issue that's preventing you from doing a certain job, or you're terrified that you've wasted money on something that doesn't work, you're even more susceptible to taking offence to written messages. This is why customers dealing with email support are often more sensitive than other type of customers.
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